A little math and a little wordplay leave you with the creative name and hashtag for our personal branding course at Lindenwood University. Technically, it’s called COM 38600 Special Topics: Creating and Managing Your Online Personal Brand. Yep. #PBandJterm is WAY more fun.
“PB” = Personal Branding and “Jterm” = the January 2012 term for undergraduates. PB&J = well, you get it.
This link shows you some of our class assignments. You can meet our 2012 student blogger/tweeters here. We’ve got 12 days at three hours each to build our online brands. Our focus includes mastering social media sites like Twitter and LinkedIn, blogging our passions via WordPress, and delivering knockout presentations using Slideshare and Prezi.
We always welcome guest speakers. This year, we’re looking forward to Nick Gilham from A Branded You and Derek Mabie of Evolve Digital Labs. If we are cool enough, David Armano might even Skype with us.
The students revved up the cool factor for sure today – making #PBandJterm the top trending topic for a time in St. Louis. Way to go students!